Purpose
Making life creative through art features for a meaningful life
Vision
To be a world-class creative company that disseminates and promotes India’s art.
Mission
- Provide a creative platform for emerging artists, rural craftsmen, and skilled women.
- Improve customer safety, satisfaction, and creative experience.
- Engage more youth in the field of art.
- Encourage activities that foster creativity in children.
- Conduct programs to raise awareness in society through the values of art.
- Make India a creative country.
- Activating the ‘Creative India Campaign’ across the country
